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  •   von lim / 9/11/2017

    10 YEARS OF LIM

    IN THE BEGINNING ...

    ... was the challenge: healthy and honest cosmetics that are good for both humans and nature and are yet still suitable for professional use – conventional counterparts just couldn't compete. Chemist Dr. Doris Brandhuber began implementing her formulas in the back room of hairstylist Hannes Trummer's very first Less is More salon. Testing was done directly with and on the customer and the feedback was so good that making the next decision was easy. In 2007 the GmbH was registered and LIM Cosmetics was officially founded.

    10 YEARS OF LIM – DEVELOPMENT MILESTONES

    2007 Establishment of the LIM Cosmetics GmbH; development of the new visual appearance

    2008 LIM goes international: the first destination outside Austria is Germany! The springboard is Organic Luxury in Munich and the first department store is QUARTIER 206 in Berlin.

    2009 INNOVATIONS: The BODYWASH & BODYCREAM as well as the NATURAL BRUSHES land on the market. LIM receives its first AWARD:
 ‚DIE PRESSE‘ BEAUTY INNOVATION AWARD 2009, category: NATURAL, product: ALOE MINT VOLUME SHAMPOO 


    2010 INNOVATIONS: The styling line is extended by two products; LIMESOUFFLÉ and LINDENGLOSS FINISHING SPRAY. TRAVELSIZES also make a first appearance on the market. LIM goes international: the following markets are conquered: COLETTE in Paris, France and BEYORG in Hong Kong, China.

    2011 INNOVATIONS: LINDENGLOSS Shampoo and Conditioner. With this series, all the shampoo formulas are changed and as of now they wash better and foam more. AWARDS: BEYOND BEAUTY, Paris - BEAUTY CHALLENGER AWARD WINNER: BLOG FAVORITE '11 


    2013 INNOVATIONS: ANGELROOT VOLUME SPRAY
- A Piece of Art - Limited Edition – Co-operations with artists and illustrators: SAID THE FOX & illustrator BLAGOVESTA BAKARDJIEVA 


    2014 Less is More GRAND OPENING - flagship salons “Minus Plus” in Vienna's bubbling 7th district, Kirchengasse. From now on, a distinction is made between the provision of services and products, and the former Less is More salons are re-named “minusplus”. AWARDS: ELLE Sweden Beauty AWARD: The Mallowsmooth Conditioner is chosen as Conditioner of the Year. 


    2015 INNOVATIONS: ELDERFLOWER SALT SPRAY 


    2016 ORGANIC CERTIFICATION. 2016 sees the completion of our organic certification. Less is More becomes the world's first professional brand for organic haircare, offering its entire range as organically certified.
 Standards: Austria Bio Garantie & Cosmos

    2017 B CORP – since the beginning of the year Less is More a certified BCorp INNOVATION: PHYTONUTRIENT HAIR ROOT SERUM
; AWARDS: Natural Beauty AWARDS nature & health „Mallowsmooth Conditioner“ 


    28. September 2017: Less is More - organic haircare becomes Less is More - organic cosmetics. 



    TODAY LESS IS MORE IS ...

    the first professional organic haircare brand in the world, whose entire range consists exclusively of organically certified products. The range consists of 26 haircare products, two body care products, two products for dogs, natural brushes as well as diverse organic cotton bags. Supplied to 24 countries all over the world and produced in Austria.

    For more than ten years stylists and stars alike have been patronising Less is More and value the award-winning products for their sustainability and exclusivity.

    Stylists: Cim Mahony, Sylvain le Hen, Mette Thorsgaard, Delphine Courteille, Hauke Krause, Patrick Glatthaar, ...
    VIPs: Karolina Kurkova, Demi Moore, Jude Law, Anthony Hopkins, Alexa Chung, Sienna Miller, Emma Watson, Melanie Laurent, Rachel Weisz, Helena Severin, Kylie Jenner, Alicia Keys...

     




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    LINNE BILLE


    / R E P O S T /

    Read More

    METTE THORSGAARD


    Less is More Stylist

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    MIRJAM MARTINO


    Less is More Stylist

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    NEEM SCALP RELIEVE


    Winter Remedy for Irritated Scalps

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    STORE LOCATOR


    Less is More - around the world

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    ME & MY SUNSHINE


    BEING ONE

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    ORANGE BLOOM


    FALLEN FOR YOUR CARESS

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    WIDE AWAKE


    WILD FREE SOUL

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    LOVELY DAY


    AND THE WORLD´S ALRIGHT WITH ME

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    NATURE BOY


    OH BOY!

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    HERBALIST CANTICLE


    LOVING THE DISTANCE SEARCHING FOR CLOSENESS

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    SOLEMNIS


    DONA NOBIS PACEM

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    BEDTIME STORIES


    ME AND MYSELF

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    GREEN MAGIC


    YOUR FAITH DECIDES

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    NEW IN: ORGANIC COLOGNES


    Scent Stories – A Game of Synaesthetics

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    PATRICK GLATTHAAR


    / R E P O S T /

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    10 YEARS OF LIM


    MILESTONES

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    AROMA EFFECT


    100% pure, certified organic essential oils

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    FRESHNESS


    & SHELF LIFE

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    school starts


    for the whole family

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    AFTER SUN


    BODY CREAM

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    CIM MAHONY


    / R E P O S T /

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    NO animal testing


    Conscious. Gentle.

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    TRAVELSIZE


    Eco luxury for the handbag

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    Summer Beauty Secret N°4


    COOL HEAD

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    Summer Beauty Secret N°3


    THE LITTLE EXTRA CARE

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    Summer Beauty Secret N°2


    AFTER SUN

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    Summer Beauty Secret N°1


    BEFORE SUN

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    NATURAL


    sun and heat protection

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    LIM FOR HIM


    Unisex

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    WHY


    plastic bottles?

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    NO GREENWASHING


    natural cosmetics versus certified organic cosmetics

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    Yes, I do !


    NATURAL BRIDAL STYLING

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    PHYTONUTRIENT


    HAIRROOT SERUM

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    LIM BRUSH


    Scalp detox

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    DETOX EFFECT


    Did you know?

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    TRAVELSIZE


    Weekendtrip with Less is More

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    THE NATURAL VOLUME COLLECTION


    Organic Styling

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    SPRING AWAKENING


    Meet our ingredients

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    MADE IN VIENNA


    Handmade quality

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    MULTIFUNCTIONAL


    from head to toe

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    AGENCY BIGOUDI


    / R E P O S T /

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    MINUS PLUS


    talents

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    PURE SKIN


    Bodycare

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    NATURE IS GLAM


    Natural styling with Less is More

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    NEEM SCALP RELIEVE


    Remedy for irritated scalp in winter

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    B CORP


    Sustainable as a whole

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    ON THE ROAD


    LIM Training Germany

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    CHRISTMAS DONATION


    LIMPETS

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    BEAUTY MUST-HAVE


    Mini Brush

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    Refugees Welcome


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    WINTER BEAUTY SECRET N°1


    Rose serum - Cocooning for your hair

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    WINTER BEAUTY SECRET N°2


    Elderflower Salt Spray - blows the flat-hat-hair away

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    ANNA NEUGEBAUER


    / R E P O S T /

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    ORGANIC GROOMING FOR YOUR DOG


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    minusplus

    FLAGSHIP STORE


    draw on the full resources of minusplus

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    Alina


    Selina

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    London men


    groomed!

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    And isn't it


    ICONIC

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    beautiful mess


    / R E P O S T /

    Read More

    Mops


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    Madame / Karoline & Amira


    @karolineherfurth

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    BON

    jour


    METTE

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    Brush it


    REPOST

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    The scent of summer


    Bodywash

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    Lauren X Grace


    blonde beauty

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    ANNA X HAUKE


    Read More

    repost


    @novel_beings

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    Climate Protection & Clean Air


    Read More

    Mette x Frederikke


    / R E P O S T /

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    Orange Heaven


    HONEYWAX

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    Rituals


    // NEW YEAR // NEW RITUAL //

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    Essentials


    // Less is More //

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    Handmade


    In production...

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    Organic Styling


    From left to right:

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    matte


    #kieselwax

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    ConditionerLove


    / C O N D I T I O N E R L O V E/

    Read More

    Flow


    / R E P O S T /

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    Elledanmark


    /R E P O S T/ @mettethorsgaard