m i n u s p l u s draw on the unlimited
m i n u s p l u s equilibrate
m i n u s p l u s in contracdiction lies truth
m i n u s p l u s between the lines
m i n u s p l u s less is more
m i n u s p l u s.
With minus plus has Less is More co-founder and creative director Hannes Trummer not only realized 3 salons in the artistic quarters of Vienna, but also created a unique salon and training concept.
The minus plus Salon in Kirchengasse 7th district acts as a Less is More headliner and presented all the products in the right light with perfect advice.

minusplus
The right shampoo for your hair type

How does a product change at Less is More work?
NEW
HERBAL SCALP RELIEVE
INNOVATIVE NEW FORMULATION
of our shampoos
Shine
in your hair
Greasy hair
what now?
PHYTONUTRIENT. HAIR. SKIN. NAIL. CAPSULES
LIM during pregnancy

WHAT TO DO IN THE CASE OF HAIR LOSS?
Cosmos Organic
Certification

STORE LOCATOR
Less is More - around the world
CHITINSPRAY
new : EARL GREY BLOW-DRY SPRAY
PATRICK GLATTHAAR
/ R E P O S T /
FRESHNESS
& SHELF LIFE

NEW IN: ORGANIC COLOGNES
Scent Stories – A Game of Synaesthetics
WIDE AWAKE
WILD FREE SOUL
ME & MY SUNSHINE
BEING ONE
LOVELY DAY
AND THE WORLD´S ALRIGHT WITH ME
NATURE BOY
OH BOY!
HERBALIST CANTICLE
LOVING THE DISTANCE SEARCHING FOR CLOSENESS
MIRJAM MARTINO
Less is More Stylist
ORANGE BLOOM
FALLEN FOR YOUR CARESS
SOLEMNIS
DONA NOBIS PACEM
BEDTIME STORIES
ME AND MYSELF
GREEN MAGIC
YOUR FAITH DECIDES
AROMA EFFECT
100% pure, certified organic essential oils
school starts
for the whole family
AFTER SUN
BODY CREAM
10 YEARS OF LIM
MILESTONES

NEEM SCALP RELIEVE
Winter Remedy for Irritated Scalps
LINNE BILLE
/ R E P O S T /
METTE THORSGAARD
Less is More Stylist
Autumn Essentials
CIM MAHONY
/ R E P O S T /
NO animal testing
Conscious. Gentle.
TRAVELSIZE
Eco luxury for the handbag

Summer Beauty Secret N°4
COOL HEAD
Summer Beauty Secret N°3
THE LITTLE EXTRA CARE
Summer Beauty Secret N°2
AFTER SUN
Summer Beauty Secret N°1
BEFORE SUN
NATURAL
sun and heat protection
LIM FOR HIM
Unisex
WHY
plastic bottles?
NO GREENWASHING
natural cosmetics versus certified organic cosmetics
Yes, I do !
NATURAL BRIDAL STYLING
PHYTONUTRIENT
HAIRROOT SERUM
LIM BRUSH
Scalp detox
DETOX EFFECT
Did you know?
TRAVELSIZE
Weekendtrip with Less is More
THE NATURAL VOLUME COLLECTION
Organic Styling
SPRING AWAKENING
Meet our ingredients
MADE IN VIENNA
Handmade quality
MULTIFUNCTIONAL
from head to toe
AGENCY BIGOUDI
/ R E P O S T /
MINUS PLUS
talents
PURE SKIN
Bodycare

NATURE IS GLAM
Natural styling with Less is More
NEEM SCALP RELIEVE
Remedy for irritated scalp in winter
roses for your hair
multifuntional
B CORP
Sustainable as a whole
ON THE ROAD
LIM Training Germany
CHRISTMAS DONATION
LIMPETS
ANNA NEUGEBAUER
/ R E P O S T /
WINTER BEAUTY SECRET N°2
Elderflower Salt Spray - blows the flat-hat-hair away
WINTER BEAUTY SECRET N°1
Rose serum - Cocooning for your hair
Refugees Welcome
BEAUTY MUST-HAVE
Mini Brush
ORGANIC GROOMING FOR YOUR DOG
minusplus
FLAGSHIP STORE
draw on the full resources of minusplus
Alina
Selina
London men
groomed!
And isn't it
ICONIC

Madame / Karoline & Amira
@karolineherfurth
Mops
beautiful mess
/ R E P O S T /
Orange Heaven
HONEYWAX
repost
@novel_beings
BON
jour
METTE
Brush it
REPOST
The scent of summer
Bodywash

Lauren X Grace
blonde beauty
ANNA X HAUKE
Climate Protection & Clean Air
Mette x Frederikke
/ R E P O S T /
Handmade
In production...

Essentials
// Less is More //
Rituals
// NEW YEAR // NEW RITUAL //
Organic Styling
From left to right:
matte
#kieselwax
ConditionerLove
/ C O N D I T I O N E R L O V E/
Flow
/ R E P O S T /
Elledanmark
/R E P O S T/ @mettethorsgaard