The scalp microbiome is the secret to beautiful and healthy hair. For the wellbeing of the scalp. It has been one of the greatest discoveries in skincare in recent years: our skin - like the gut - has its own microbiome, made up of living bacteria. Prebiotic actives stimulate these 'good' bacteria to produce positive health effects.
When the scalp microbiome is healthy, in balance, it can defend itself against damaging influences and regenerate. However, due to various factors, such as product build-up, etc. this can be disturbed - the hair loses its vitality, strength and beauty, the scalp can become itchy, sensitive, flaky, etc.
To maintain the scalp's protective barrier and promote its balance, PURE is enriched with prebiotic ingredients, like inulin, oat ferment and colloidal oatmeal, which nourish the 'good' bacteria that protect and strengthen the scalp microbiome.
