"I grew up on the fringes of the Salzkammergut region, THE idyllic summer retreat in Austria where beautiful lakes nestle among rugged mountain ranges. People come here to experience the purifying, energising effect of the plants, minerals and clean water of the Alps, and they leave with a deep sense of freedom and well-being.
Right from the start, my vision as the co-founder and developer of Less is More has been defined by my deep relationship with the beauty and ingenuity of nature. My decision to study chemistry with a special focus on biomimetics can also be traced back to my love of nature. When we study nature, we discover sophisticated mechanisms and active ingredients that, having been optimised by evolution, combine sustainability and potency with breathtaking beauty. Nature is simultaneously complex and efficient. And this is where I find the inspiration for Less in More products."
DR. DORIS BRANDHUBER
Co-Founder & Developer of Less is More
By focusing on what is essential, Less is More reconciles our needs with those of the wider world.
Our sustainable organic cosmetics meet the requirements of the COSMOS standard and are certified with the COSMOS Organic label. This means that we support small and regional quality manufacturers, who supply us with carefully produced premium raw materials.
A synergy of science, cosmetology and expertise in aromatherapy, our highly effective products are easy to use and deliver outstanding results.
By operating in a socially just, future-oriented and transparent way, we take responsibility for both current and future generations. That’s why we have been a certified B-Corp since 2017.
Beauty isn’t an ideal or a target. It’s something we experience with our senses and our hearts. Our organic cosmetics promote beauty through health.
Her fascination for creation, transformation and for designs and materials that shape the future led Dr. Doris Brandhuber to study chemistry. As a long-time yoga student with a deep passion for the environment, biomimicry was a natural choice of specialty. This interdisciplinary field systematically generates products with optimized benefits by emulating the structure and functioning of nature.
The postgraduate chemist, who also worked as an environmental consultant, not only focused intensely on composition, but also on the health and environmental aspects of modern cosmetics. When Less is More was set up, it was clear that only the development of her own line of products would be able to live up to her ambition of providing healthy and honest hair cosmetics in the best possible way. The chemist declined a research fellowship at Yale and focused on creating formulations for Less is More instead. Today Dr. Doris Brandhuber is a trained aromatherapist and has extensive experience in the field of organic cosmetics.
Hannes Trummer opened a small salon with big ambitions in the centre of Vienna in 2005. Previously, he had graduated from the Master School of Painting in Graz and had worked successfully as an Artistic Director and Staff Trainer at a renowned international hairdressing chain. His intensive study of the Feldenkrais Method (Awareness Through Movement) and his claim to focus on the client and the client’s needs prompted him to develop the Less is More idea: That the need for space to evolve is accommodated through a reduction to the essential.
The Less is More concept was implemented for the first time in the salon itself. This is expressed, for example, in the highly minimalistic architecture and store design with the client and the client’s mirror image serving as the only decoration. A calm and harmonious atmosphere makes it possible to find space and time to realise the personal taste of the client through an acceptance of the client‘s own style, technical expertise and a fine sense of aesthetics. As CEO of minusplus, the flagship stores of Less is More, he was instrumental in the development of the minusplus method – a unique haircut and training concept for body, mind and soul.
Since 2017, Less is More has been one of the first companies in Austria to receive a B CORP certification. B Corps are certified by the B Lab according to strict standards regarding their performance, their responsibility and their transparency in social as well as environmental aspects.
We envision a global economy that uses business as a force for good. This economy is comprised of a new type of corporation – the B Corporation – which is purpose-driven and creates benefit for all stakeholders, not just shareholders.
... that we must be the change we seek in the world.
... that all business ought to be conducted as if people and place mattered.
... that, through their products, practices, and profits, businesses should aspire to do no harm and benefit all.
to do so requires that we act with the understanding that we are each dependent upon another and thus responsible for each other and future generations.
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